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Unreasonable, helps innovation

Unreasonable customer is the reason that the organization runs. For if it were reasonable users, there expectation are known and follow logic, there will be a huge set of vendors who could offer normal products or services and its very hard out there to sustain in the long run.

A sustainable business can leverage and PULL the unreasoning from the customer and use those logic defying requirements to build futuristic products or services. The actions that the companies need to take for converting unrealistic requirements should be equally ‘unreasonable’ by putting all efforts to ensure word class products are built without compromise.

When Chester Carlson invented photocopier even bigger companies were not sure about the photocopiers market and use. The success is now very well known and it kind of revolutionized the way the business were conducted for more than three decades.

Twitter is another contemporary example of Superlative success of micro blogging giant with just 140 characters. When the current digital age is obsessed with High resolution GUIs, pictures, video based contents, this simple 140 characters text giant is making sweeping trend all over the world.

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.

— George Bernard Shaw


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