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VOC measurement – mostly accurate in Agile projects


Voice of customer is heard closest in Scrum based Agile projects.

Since there are many stakeholders that participate frequently and share their views and perceptions on developing sprints errors in delivered products are either minimized or come without surprises

Accommodating frequent changes in adaptive models ensure the end [product satisfies all stakeholder’s expectation in optimum way. In many Quality models and project management perspectives internal customers also play significant role in evolution of products. Here internal customers could well be scrum team members, QA and other organisational interfaces. Agile is closest to capture real voice of customers and therefore automatic choice of people who want great products matching everyone’s needs

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